Zoo animals similarly suffer hugely as a consequence of their captivity. Many zoos operate under a false pretence of “conservation”; they claim that keeping the animals is helping their numbers in the wild. This is far from the truth. Many zoo animals have been taken from the wild in the first place, and rather than being released again after breeding programmes they remain in captivity until the day they die. Furthermore, the long-term impact of captive breeding results in behavioural and physical changes over generations that actually prevent species from being returned to the wild. In zoos stereotypic/repetitive behaviour is commonplace (i.e. behavioural disturbances, including pacing, head-bobbing, rocking, swaying, bar-biting, pulling out hair and feathers and self-inflicted wounds). Animals are often kept in unsuitable habitats in enclosures that are too small or poorly designed.